Client-Side Marketer Outlook on Ad Spend Improves, Remains Shaky

A new report from the Association of National Advertisers (ANA) finds that 44% of client-side marketers decreased their ad budgets during the 6 months prior to the survey, compared to just 17% who increased those budgets. The responses are indicative of a new environment whereby most marketers are tasked with finding cost-saving mechanisms, irrespective of economic realities. Still, while 44% decreased their ad budgets during the 6 months prior to the survey, only 27% expect to decrease them in the next 6 months. (more…)