Most Client-Side Marketers Still Challenged to Find Cost Savings

82% of marketers agree that with the current economic conditions, they’re challenged with identifying cost savings and reductions in their marketing and advertising efforts, per results from an Association of National Advertisers (ANA) survey. That’s down slightly from 84% last year and a high of 93% at the beginning of 2009, but remains above 2011′s 77%. The ANA conclues that “there will always be pressures on budgets, even in the best of times.” (more…)