Poor Mobile App Experience Would Drive 1 in 3 to a Competitor

56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app, per results [download page] from a global Compuware survey. And app users seem none too forgiving: only 16% would give an app 2 or more attempts if it failed to work. Reactions to a poor experience range from being less likely to use the app (48%) to switching to a competitor’s app (34%), telling others about the poor experience (31%), and being less likely to purchase from the company (31%). (more…)