Product Videos Increasingly Boosting Purchase Confidence for Online Shoppers

57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product, details Invodo in a study conducted by the e-tailing group. That 57% represents an almost 10% rise from 52% who responded that way in the previous year’s survey. Also rising was the proportion who say they have more confidence in the purchases they make after they watch related onsite videos, from 51% to 55%. (more…)