Frequency of Posts, Unwanted Contact Discourage Brand Likes On Facebook

Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don’t want to be contacted (36%) or are concerned about their privacy (30%), finds Lab42 in September 2012 survey results. Clutter was also the culprit for unliking brands: among the 73% who have done so, brands posting too frequently was the top reason why. (more…)