The CPG category was the leading online video ad spender on the YuMe network in Q2 2012, according to [pdf] data released in September 2012 by YuMe. The vertical accounted for almost 1 in 4 dollars spent on video ads, with the health and pharma category not far behind, at 19%. Beyond these top 2 spenders, there was a significant drop-off to the next tier: retail (11%); consumer electronics (9%); telecom (8%); and financial services (8%). (more…)
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CPG Still Spending Big on Online Video Ads
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