4 in 5 US Smartphone Users Accessed Retail Content in July; Women More Engaged

80.6% of US smartphone users (85.9 million in total) accessed retail content on their devices in July, either via mobile browser or application, says comScore, basing the finding on data from its Mobile Metrix 2.0 service. Amazon Sites was the leading destination with 49.6 million visitors, representing 46.6% reach among the US smartphone audience. (more…)