Tablet Share of Mobile Web Traffic Predicted to Grow at Smartphones’ Expense

Tablets accounted for just 7% of traffic on the Jumptap network in 2011, half the share accounted for by feature phones, according to [download page] the latest MobileSTAT report. But that quickly changed last year, as tablet share of traffic more than doubled to 18%, and feature phones plummeted to 4% share. With feature phone advertising fading rapidly, Jumptap’s forecast for this year calls for tablets to cannibalize share of internet traffic from smartphones. (more…)