Global Marketing Budgets Still Contracting

Marketing budgets continue to be squeezed around the world, details the [pdf] September Warc Global Marketing Index (GMI). The budget component of the index stands at 48 this month, up from 46.1 last month, but continuing a 4-month run below the threshold score of 50. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.) (more…)