B2B Vendor Websites: What’s Important, and What’s Lacking?

B2B vendor websites are often lacking the content elements buyers perceive as being most important, according to a report [pdf] from KoMarketing, Huff Industrial Marketing and BuyerZone. As with last year’s survey, the results suggest that vendors sometimes miss the basic information that can help establish credibility and move a buyer to request a quote. (more…)