Direct Media Response Rate, CPA and ROI Benchmarks

The Direct Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest “Response Rate Report” [download page], an intriguing study last issued in 2012. The report examines several direct media types, providing performance and cost benchmarks. The results, based on a survey of almost 500 industry respondents, show the consistent strength of email for ROI as well as continued high response rates for telephone and direct mail campaigns. (more…)