Source: InMobi [download page]
Notes: According to InMobi’s analysis of Q3 activity on its network, while mobile applications had the most impressions in the US on Monday and Tuesday, the highest click-through rates and eCPMs were on Thursdays and Fridays. Separately, the report indicates that, globally, in-app ads saw eCPMs more than 2.5 times higher than those of mobile web ads. (more…)