Source: Econsultancy / RedEye [download page]
Notes: 32% of global company marketers (primarily based in the UK) say they have experienced a “major lift” in search engine marketing conversion rates since implementing personalization, with another 60% reporting a “minor” uplift. Interestingly, 95% of respondents reported some degree of uplift in conversion rates from personalizing offline channels.
Related: Marketers Rate the Most Valuable – and Difficult – Conversion Rate Optimization Methods (more…)