Digital marketing represented one-quarter of the total marketing budget this year at companies with more than $500 million in annual revenue, details Gartner in a new report. The study is based on a survey of 315 executives in the US, Canada and the UK who hail from companies in the financial services, high-tech, manufacturing, media, retail and transportation and hospitality industries. Some 51% of respondents plan to increase their digital marketing budget next year. (more…)
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Enterprises’ Digital Marketing Budgets Set to Rise Again Next Year
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