US adults with household income of at least $75,000 (“upscale Americans”) are more likely to have seen or heard a range of advertising forms than the average American adult, details the Shullman Research Center in a comprehensive survey examining 40 different advertising channels. However, despite their increased reach, these channels don’t always garner a higher amount of interest from upscale adults. (more…)
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Top Advertising Channels For Reaching and Engaging Upscale Americans
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