B2B Marketers Prioritize Content in Search Marketing Efforts

Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated, per results from a Regalix survey [download page], making content marketing the most highly integrated with SEO of a variety of digital marketing disciplines. About three-quarters are creating content as part of their organic search marketing, and respondents clearly indicated that the rise in the quantity and quality of content creation is their most significant search marketing trend. (more…)