How Online Form Conversion Rates Differ by Form Type

The average conversion rate for forms in the US is 7%, according to [download page] research from Formstack, with this figure slightly lower than in other countries due to a sizable 31% of US forms being contact forms, which have an average conversion rate of just 3% across the 4 countries (US, Great Britain, Australia and Canada) examined. Indeed, contact forms had the lowest conversion rates of the several types analyzed, with contest (28%) and survey (21%) forms on the high-end. (more…)