Source: Nanigans [download page]
Notes: Almost three-quarters of Facebook mobile ad spending was directed at mobile application install ads in Q1. Page post ads represented 3% of impressions, but picked up almost 8% of clicks, with a CPM ($9.38) almost twice as high as the other mobile ad formats. Meanwhile, on desktops, 81% share of ad spending was allocated to News Feed units, with Unpublished Page Post (UPP) units alone capturing 47% of total spend. Nanigans notes that UPP units earn an ROI that is on average 200% higher than Right Hand Side (RHS) domain ads. (more…)