Facebook Ads: Women, Older Age Groups Best-Monetizing Demos in Q1

Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1, according to a report [download page] from Nanigans. That figure should perhaps have been lower, as the 18-24 demographic proved the worst-monetizing group, with revenue-per-click (RPC) at $0.61, less than half comparable figures for the 35+ brackets. Indeed, the 45-54 ($1.53) and 55-64 ($1.38) age groups monetized best, though they only commanded about 30% share of spending, combined. (more…)