Search Advertising Trends in Q1

An array of research has been released recently looking at paid search trends during the first quarter of the year, from the likes of IgnitionOne, RKG [download page], The Search Agency [download page], Covario [download page] and Kenshoo. While they all use different client sample sets – and thus arrive at different conclusions – certain trends can be gleaned that appear consistent across the reports: spending is up (particularly on mobile), as are click-through rates. (more…)