Real-Time Marketing: Benefits, Challenges, Speed and More

Image may be NSFW.
Clik here to view.About 9 in 10 global client- and supply-side marketers from around the world (but primarily based in the UK) agree that “real-time marketing is essential as behavior, device, place and time come together.” That’s according to a new report [download page] from Econsultancy, produced in association with Monetate, which takes a broad look at real-time marketing. What’s the pay-off? Respondents claim an average uplift in conversion rates of 26% from real-time marketing activities. (more…)