Half of Global Consumers Feel That Advertising Doesn’t Cater to the Aging

Companies around the world are failing to meet the needs of “aging consumers,” details Nielsen in a recent report [download page] based on a global online survey. From assistance in-store to services around town and packaging on the shelf, many respondents indicate that it’s tough to locate options that are relevant to aging consumers. Among the highlights: 51% said it is “difficult to find” advertising that reflects older consumers. (more…)