Hispanics Over-Index in Mobile Use For Local Shopping

In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors, ranging from smartphone adoption to online sharing activity and mobile check-ins. Here’s some more data to add to that body of research: according to newly-released survey results from BIA/Kelsey, Hispanics are more likely than non-Hispanics to use mobile devices and various social platforms for local shopping. (more…)