Mobile Ads: Consumers’ Most Important Elements and Biggest Concerns

Despite indications that consumers hold generally favorable attitudes towards marketing on mobile devices, advertisers still face an uphill battle in capturing their attention, at least according to a new PricewaterhouseCoopers (PwC) study. In fact, the study finds an unwillingness on the part of respondents to click on ads even when they’re relevant to their interests. That makes it more important to understand what consumers see as the most important facets of mobile advertising. (more…)